Design Tips

Tips for Creating the Right Label for your Product

Designing or picking a product label is a big deal. When thinking about some of your favourite products, there are likely marketing elements that stand out. While components like labels and stickers might seem minor, they make a difference in how people view your brand. Check out these tips for choosing the right product labels.

1. Know Your Target Audience

One of the first steps in the process of designing a label is making sure you have a clear understanding of your target audience. That’s because the different elements used should resonate with them. What works best for one audience won’t necessarily be a good choice for another.

2. Consider Packaging Materials

The label used on a package should be coordinated with the packaging materials. While it isn’t mandatory, it can enhance the overall presentation of the product. It’s best when the packaging materials and label design have a similar aesthetic.

3. Choose the Right Colours

Selecting the right colour scheme for the label that will be used on your product requires thoughtful consideration. That’s because you’ll need to ensure it aligns with your overall brand image. You should also ensure it doesn’t look like your competitor’s brand. If your overall colour scheme has bold shades, you should ensure the label is coordinated.

4. Match the Fonts

Typography is also an important consideration. During the label development process, you’ll need to look at fonts used on other marketing materials for your brand to ensure consistency. That doesn’t necessarily mean the font will need to be exactly the same. It just means the overall look and feel should be consistent.

5. Carefully Select Visual Elements

Illustrations and pictures used for the label should align with your brand. Consistency is key because customers will come to expect a certain look and quality level from your products. That includes the way in which it’s presented. Whatever you want a potential customer to feel when looking at your product can be cultivated through images.

6. Do Your Research

It’s often a good idea to get clear about what you don’t want. That may require you to do a little research to understand the market. While creativity is very important, there’s no need to reinvent the wheel. You can learn a lot by researching what other brands have to offer. This will also give you a chance to see what stands out and what doesn’t.

Whether you are engaged in the design process or simply providing direction to a label design service, these tips can help to ensure the final outcome of your labels is something that you’ll love.

Related Posts